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Google AdWords Mobile Advertising
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Question: 77
You can use the Mobile App Overview report to do which of the following?
Assess the general health of your app and follow data trends in key reporting areas
Review the code for your app and SDKs
Review data about your userÆs names, addresses, and income brackets
Gain insight into your competitorÆs strategies
Answer: A
Question: 78
Which of the following is a way for an advertiser to monetize their app?
Charging for app downloads from the Apple iTunes or Google Play store
All of the listed answers are correct
In-app purchases
In-app ads
Answer: B
Question: 79
Question #79Topic 1 Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
Search inventory to help advertisers reach their desired cost-per-install goal
Search and display inventory to help advertisers reach their desired cost-per-install goal
Search and display inventory to help advertisers reach their desired cost-per-impression goal
Search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
Answer: B
Question: 80
Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?
B. sales team and operating phone bank
A sales team and operating phone bank
An active call extension or call-only ad
An app published in the Google Play store
Answer: C
Question: 81
The Mobile App Behavior reports give you data about:
Details about how users interact with other users of your app
Interactions such as screen views, exits, and crashes
How many downloads were referrals from friends
In-app user satisfaction ratings
Answer: B
Question: 82
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
Target outranking share
Target cost-per-acquisition (CPA)
Target search page location
Target return on ad spend (ROAS)
Answer: C
Question: 83
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
Product extensions
Location extensions
Mobile extensions
Store visit extensions
Answer: B
Question: 84
True or false: Firebase can reduce complication for advertisers by providing them with only one SDK to track all traffic sources, including ad networks.
True
False
Answer: A
Question: 85
If you value mobile traffic over desktop, which bid adjustment should you set?
Increase bid adjustment for mobile
Increase bid adjustment for tablets
Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop
Answer: A
Question: 86
An app advertiser would want to use a third-party tracking company to:
Have a single SDK to add to your app instead of one from each ad network
Receive reporting on basic usage analytics
Have more control when communicating with each ad network
See which of an appÆs new users came from recent advertising clicks or views
Answer: A
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