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Google AdWords Video Advertising
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Question: 107
TrueView in-display video ads run on:
YouTube video and search pages and the Display Network
The YouTube Network
The Display Network
The Search Network and the Display Network
Answer: A
Question: 108
The initial remarketing list size for video campaigns includes users from the past:
You canÆt include visitors from past days
15 days
540 days
30 days
Answer: D
Question: 109
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
on targeted topics and affinity audiences
only on targeted topics
only on targeted affinity audiences
only when targeted topics and affinity audiences match
Answer: A
Question: 110
If your client wants to pay only when someone views an ad, you should use:
Text ads
TrueView in-stream ads
Viewable cost-per-thousand-impressions (vCPM) bidding
YouTube homepage ads Answer: B
Question: 111
Which is a best practice for a successful TrueView in-stream ad?
Include a strong call-to-action so the viewer knows what to do
Add a frequency cap
All of the listed answer are correct
Use at least 3 types of targeting to find out which performs best
Answer: C
Question: 112
Video advertising on YouTube lets you:
pay a single monthly fee
use pay-per-report analytics and pay for click-throughs only
use pay-per-report analytics and pay a single monthly fee
use free video analytics
Answer: B
Question: 113
Which of these remarketing lists can be used for a video campaign?
People who clicked the +1 button on the advertiserÆs Google+ page
All of the listed answers are correct
People who watched certain videos on the advertiserÆs YouTube channel
People who skipped the advertiserÆs TrueView in-stream ads
Answer: C
Question: 114
An advertiser can:
remarket video ads from the Search Network on the Display Network
optimize remarketing by raising bids on topics or channels that generate the greatest ad response
target viewers who are watching competitorsÆ ads on YouTube
combine an AdWords remarketing list with a Masthead ad unit
Answer: A
Question: 115
The standard companion banner size for TrueView in-stream ads on YouTube is:
A. 300Î80 B. 300Î60 C. 300Î600 D. 300Î250
Answer: D
Question: 116
You can see average video-view duration metrics in:
reports in AdWords
the "Campaigns" tab in AdWords
the "Audience retention" tab in YouTube Analytics
Google Analytics
Answer: C
Question: 117
With a Masthead ad, an advertiser can reserve:
The YouTube homepage
Specific videos
YouTube search pages
Specific channels
Answer: A
Question: 118
Video ads can appear on:
All of the listed answers are correct
Specific YouTube videos
Specific YouTube channels
Websites on the Display Network
Answer: A
Question: 119
If your client wants a specific reach for a specific price on YouTube, you should use:
placement targeting
TrueView videos ads
affinity audiences
reservation buying
Answer: D
Question: 120
WhatÆs needed for an advertiser to set up a video ad campaign?
D. YouTube video
A conversion rate of at least 5% on the Search Network
A base AdWords budget in addition to pay-per-click costs
A YouTube video
Answer: D
Question: 121
Video remarketing is a way to optimize:
cost-per-view (CPV) bidding strategies
video campaigns
bidding strategies
conversions
Answer: A
Question: 122
Frequency capping counts include:
only impressions that were viewable
only impressions that led to clicks
all impressions, including those that werenÆt viewable
All impressions appearing in an ad position of "1"
Answer: A
Question: 123
Which devices can an advertiser target with a mobile video Masthead?
Android only
Mobile only
Tablet only
Both mobile and tablet
Answer: D
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