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Google-AVA


Google AdWords Video Advertising


https://killexams.com/pass4sure/exam-detail/Google-AVA


Question: 107


TrueView in-display video ads run on:


  1. YouTube video and search pages and the Display Network

  2. The YouTube Network

  3. The Display Network

  4. The Search Network and the Display Network


Answer: A


Question: 108


The initial remarketing list size for video campaigns includes users from the past:


  1. You canÆt include visitors from past days

  2. 15 days

  3. 540 days

  4. 30 days


Answer: D


Question: 109


If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:


  1. on targeted topics and affinity audiences

  2. only on targeted topics

  3. only on targeted affinity audiences

  4. only when targeted topics and affinity audiences match


Answer: A


Question: 110


If your client wants to pay only when someone views an ad, you should use:


  1. Text ads

  2. TrueView in-stream ads

  3. Viewable cost-per-thousand-impressions (vCPM) bidding

  4. YouTube homepage ads Answer: B


Question: 111


Which is a best practice for a successful TrueView in-stream ad?


  1. Include a strong call-to-action so the viewer knows what to do

  2. Add a frequency cap

  3. All of the listed answer are correct

  4. Use at least 3 types of targeting to find out which performs best


Answer: C


Question: 112


Video advertising on YouTube lets you:


  1. pay a single monthly fee

  2. use pay-per-report analytics and pay for click-throughs only

  3. use pay-per-report analytics and pay a single monthly fee

  4. use free video analytics


Answer: B


Question: 113


Which of these remarketing lists can be used for a video campaign?


  1. People who clicked the +1 button on the advertiserÆs Google+ page

  2. All of the listed answers are correct

  3. People who watched certain videos on the advertiserÆs YouTube channel

  4. People who skipped the advertiserÆs TrueView in-stream ads


Answer: C


Question: 114


An advertiser can:


  1. remarket video ads from the Search Network on the Display Network

  2. optimize remarketing by raising bids on topics or channels that generate the greatest ad response

  3. target viewers who are watching competitorsÆ ads on YouTube

  4. combine an AdWords remarketing list with a Masthead ad unit


Answer: A


Question: 115


The standard companion banner size for TrueView in-stream ads on YouTube is:


A. 300Î80 B. 300Î60 C. 300Î600 D. 300Î250


Answer: D


Question: 116


You can see average video-view duration metrics in:


  1. reports in AdWords

  2. the "Campaigns" tab in AdWords

  3. the "Audience retention" tab in YouTube Analytics

  4. Google Analytics


Answer: C


Question: 117


With a Masthead ad, an advertiser can reserve:


  1. The YouTube homepage

  2. Specific videos

  3. YouTube search pages

  4. Specific channels


Answer: A


Question: 118


Video ads can appear on:

  1. All of the listed answers are correct

  2. Specific YouTube videos

  3. Specific YouTube channels

  4. Websites on the Display Network


Answer: A


Question: 119


If your client wants a specific reach for a specific price on YouTube, you should use:


  1. placement targeting

  2. TrueView videos ads

  3. affinity audiences

  4. reservation buying


Answer: D


Question: 120


WhatÆs needed for an advertiser to set up a video ad campaign?


  1. D. YouTube video

  2. A conversion rate of at least 5% on the Search Network

  3. A base AdWords budget in addition to pay-per-click costs

  4. A YouTube video


Answer: D


Question: 121


Video remarketing is a way to optimize:


  1. cost-per-view (CPV) bidding strategies

  2. video campaigns

  3. bidding strategies

  4. conversions


Answer: A


Question: 122

Frequency capping counts include:


  1. only impressions that were viewable

  2. only impressions that led to clicks

  3. all impressions, including those that werenÆt viewable

  4. All impressions appearing in an ad position of "1"


Answer: A


Question: 123


Which devices can an advertiser target with a mobile video Masthead?


  1. Android only

  2. Mobile only

  3. Tablet only

  4. Both mobile and tablet


Answer: D


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