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Google Analytics Individual Qualification (IQ)
https://killexams.com/pass4sure/exam-detail/Google-IQ
Question: 41 Section 18
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model
Answer: C
Question: 42 Section 18
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. Your data remain private.
All of these statements are true.
Answer: D
Question: 43 Section 18
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Language
Device Category
B and C only
A, B, and C
Answer: D
Question: 44 Section 18
Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals
Answer: B
Question: 45 Section 18
Google Analytics can identify that two sessions are from the same user if:
the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other
Answer: A
Question: 46 Section 18
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions."
You can adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data
Answer: C
Question: 47 Section 18
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Segments are filters that permanently change your data.
Segments let you isolate and analyze your data.
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.
Answer: A
Question: 48 Section 18
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
all of the above
Answer: D
Question: 49 Section 18
What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AdWords view through conversion
When AdWords visitors returns to the site directly to convert
Answer: B
Question: 50 Section 18
What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories
Answer: C
Question: 51 Section 18
Adding filters to a view in Google Analytics allows you to:
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C
Answer: E
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