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Google-IQ


Google Analytics Individual Qualification (IQ)


https://killexams.com/pass4sure/exam-detail/Google-IQ

Question: 41 Section 18


Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?


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  1. First Interaction model

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  2. Last Interaction model

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  3. Last Non-Direct Click model

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  4. Linear model


Answer: C


Question: 42 Section 18


Which of the following statements is true about Multi-Channel Funnel (MCF) reports?


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  1. You can create your own custom channel grouping in addition to the default MCF Channel grouping.

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  2. The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.

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  3. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remain private.

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  4. All of these statements are true.


Answer: D


Question: 43 Section 18


Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?


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  1. Traffic type

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  2. Language

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  3. Device Category

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  4. B and C only

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  5. A, B, and C


Answer: D


Question: 44 Section 18


Auto-tagging is a feature that is used with which type of traffic?


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  1. Any search engine traffic that is not from Google

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  2. AdWords Campaign traffic

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  3. Website referrals

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  4. Social media referrals


Answer: B


Question: 45 Section 18


Google Analytics can identify that two sessions are from the same user if:


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  1. the sessions happen in the same browser on the same device

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  2. the sessions happen on the same day

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  3. the sessions happen in the same browser

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  4. the sessions occur within 30 minutes of each other


Answer: A


Question: 46 Section 18


When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions."

You can adjust the sampling rate of the report by:


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  1. changing the sampling rate in your view settings

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  2. adjusting the session timeout control

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  3. adjusting a control in the reporting interface for greater or less precision

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  4. You cannot adjust the sample data


Answer: C


Question: 47 Section 18


Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?


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  1. Segments are filters that permanently change your data.

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  2. Segments let you isolate and analyze your data.

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  3. You can use segments to build custom Remarketing lists.

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  4. Segments represent either subsets of sessions or subsets of users.


Answer: A


Question: 48 Section 18


Why can AdWords clicks sometimes differ from Analytics sessions in your reports?


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  1. some visitors may have javascript disabled

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  2. some visitors may be blocking cookies

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  3. clicks and sessions are different metrics

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  4. all of the above


Answer: D


Question: 49 Section 18


What is an assisted conversion?


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  1. When one goal completion leads to another

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  2. When one traffic source results in a later goal completion through another traffic source

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  3. An AdWords view through conversion

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  4. When AdWords visitors returns to the site directly to convert


Answer: B


Question: 50 Section 18


What is an attribution model in Google Analytics?


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  1. the set of rules that determine which AdWords ads are credited with a conversion

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  2. the set of rules for assigning sessions to new vs returning users

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  3. the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths

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  4. the set of rules for assigning specific interest categories

Answer: C


Question: 51 Section 18


Adding filters to a view in Google Analytics allows you to:


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  1. exclude visits from a particular IP address

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  2. replace complicated page URLs with readable text strings

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  3. modify historical data

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  4. A and B only

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  5. A, B, and C


Answer: E


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