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Professional Diploma in Digital Marketing
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Which one of the following would be considered as a traditional marketing channel?
Billboard Advertising
Email marketing
Social media marketing
Mobile marketing
Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?
Iteration
Perfection
Reflection
Refinement
Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:
Exhibit:
One-to-Many
Message driven
Interruption model
One-to-One
Digital marketing channels often
consumers from schedules and constraints
associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:
Liberate
Constrain
Separate
Exclude
"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be and " Choose one of the following to fill in the blanks and complete the sentence:
Open and transparent
Strategic and calculating
Radical and original
Transparent and apologetic
Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:
Exhibit:
Shift in power to the consumer
Strengthening of power for the business
Share of power between consumer and business
Share of power between consumers only
Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given.
Exhibit:
1
2
4
3
It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:
Traceable
Verifiable
Explicable
Auditable
Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:
Direct mail shots
Social media marketing
Mobile marketing
Search Engine Optimization
Section 6: Sec Six (104 to 109) Details:Topic 10, Strategy and Planning
Your CEO has asked you to set out some concrete business objectives for the upcoming
Leads
Revenue
Click-Through-Rate
Social mentions
Reputation
Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following
Exhibit:
Twitalyzer
Google Media Planner
TweetPic
Google AdWords Keyword Planner
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the
Situation Analysis
Brand
Research
Standards
Information Gathering
You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:
Google Analytics
Google Alerts
Google AdWords Keyword Planner
Google Webmaster Tools
You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:
Demographics
Infographics
Pictographics
Profile Graphics
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