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Exam Code : PDDM
Exam Name : Professional Diploma in Digital Marketing
Vendor Name : "DMI"






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Professional Diploma in Digital Marketing


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Question: 95

Which one of the following would be considered as a traditional marketing channel?


  1. Billboard Advertising

  2. Email marketing

  3. Social media marketing

  4. Mobile marketing




Answer: A



Question: 96

Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?


  1. Iteration

  2. Perfection

  3. Reflection

  4. Refinement




Answer: A



Question: 97

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:


  1. One-to-Many

  2. Message driven

  3. Interruption model

  4. One-to-One




Answer: A



Question: 98

Digital marketing channels often


consumers from schedules and constraints

associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:


  1. Liberate

  2. Constrain

  3. Separate

  4. Exclude




Answer: A



Question: 99

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be and " Choose one of the following to fill in the blanks and complete the sentence:


  1. Open and transparent

  2. Strategic and calculating

  3. Radical and original

  4. Transparent and apologetic




Answer: A



Question: 100

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:

Exhibit:


  1. Shift in power to the consumer

  2. Strengthening of power for the business

  3. Share of power between consumer and business

  4. Share of power between consumers only




Answer: A



Question: 101

Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given.

Exhibit:


  1. 1

  2. 2

  3. 4

  4. 3




Answer: A



Question: 102

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:


  1. Traceable

  2. Verifiable

  3. Explicable

  4. Auditable




Answer: A



Question: 103

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:


  1. Direct mail shots

  2. Social media marketing

  3. Mobile marketing

  4. Search Engine Optimization




Answer: A


Section 6: Sec Six (104 to 109) Details:Topic 10, Strategy and Planning



Question: 104

Your CEO has asked you to set out some concrete business objectives for the upcoming


  1. Leads

  2. Revenue

  3. Click-Through-Rate

  4. Social mentions

  5. Reputation




Answer: A, B



Question: 105

Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following

Exhibit:



  1. Twitalyzer

  2. Google Media Planner

  3. TweetPic

  4. Google AdWords Keyword Planner




Answer: A



Question: 106

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the


  1. Situation Analysis

  2. Brand

  3. Research

  4. Standards

  5. Information Gathering




Answer: A, E



Question: 107 DRAG DROP

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:





Answer:




Question: 108

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:


  1. Google Analytics

  2. Google Alerts

  3. Google AdWords Keyword Planner

  4. Google Webmaster Tools




Answer: A



Question: 109

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:


  1. Demographics

  2. Infographics

  3. Pictographics

  4. Profile Graphics




Answer: A