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PDDM Dumps PDDM Braindumps

PDDM Real Questions PDDM Practice Test PDDM Actual Questions


DMI


PDDM


Professional Diploma in Digital Marketing


https://killexams.com/pass4sure/exam-detail/PDDM

QUESTION: 95

Which one of the following would be considered as a traditional marketing channel?


  1. Billboard Advertising

  2. Email marketing

  3. Social media marketing

  4. Mobile marketing


Answer: A


QUESTION: 96

Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?


  1. Iteration

  2. Perfection

  3. Reflection

  4. Refinement


Answer: A


QUESTION: 97

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:

image


  1. One-to-Many

  2. Message driven

  3. Interruption model

  4. One-to-One


Answer: A


QUESTION: 98

Digital marketing channels often


consumers from schedules and constraints

associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

image


  1. Liberate

  2. Constrain

  3. Separate

  4. Exclude


Answer: A


QUESTION: 99

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be and " Choose one of the following to fill in the blanks and complete the sentence:


  1. Open and transparent

  2. Strategic and calculating

  3. Radical and original

  4. Transparent and apologetic


Answer: A


QUESTION: 100

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:

Exhibit:

image


  1. Shift in power to the consumer

  2. Strengthening of power for the business

  3. Share of power between consumer and business

  4. Share of power between consumers only


Answer: A


QUESTION: 101

Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given.

Exhibit:

image


  1. 1

  2. 2

  3. 4

  4. 3


Answer: A


QUESTION: 102

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

image


  1. Traceable

  2. Verifiable

  3. Explicable

  4. Auditable


Answer: A


QUESTION: 103

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:


  1. Direct mail shots

  2. Social media marketing

  3. Mobile marketing

  4. Search Engine Optimization


Answer: A


Section 6: Sec Six (104 to 109) Details:Topic 10, Strategy and Planning


QUESTION: 104

Your CEO has asked you to set out some concrete business objectives for the upcoming


  1. Leads

  2. Revenue

  3. Click-Through-Rate

  4. Social mentions

  5. Reputation


Answer: A, B


QUESTION: 105

Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following

Exhibit:


image


  1. Twitalyzer

  2. Google Media Planner

  3. TweetPic

  4. Google AdWords Keyword Planner


Answer: A


QUESTION: 106

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the


  1. Situation Analysis

  2. Brand

  3. Research

  4. Standards

  5. Information Gathering


Answer: A, E


QUESTION: 107 DRAG DROP

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:


image


Answer:


image


QUESTION: 108

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:


  1. Google Analytics

  2. Google Alerts

  3. Google AdWords Keyword Planner

  4. Google Webmaster Tools


Answer: A


QUESTION: 109

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:


  1. Demographics

  2. Infographics

  3. Pictographics

  4. Profile Graphics


Answer: A


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