Exam Code : Salesforce-CMCAES
Exam Name : Salesforce Certified Marketing Cloud Account Engagement Specialist credential
Vendor Name :
"Salesforce"
Salesforce-CMCAES Dumps Salesforce-CMCAES Braindumps Salesforce-CMCAES Real Questions Salesforce-CMCAES Practice Test Salesforce-CMCAES Actual Questions
Salesforce Certified Marketing Cloud Account Engagement Specialist credential
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Users can be imported into Pardot
True
False
Arrange these events in sequence: A The visitor is now a prospect.
B A visitor submits a conversion form C A cookie is applied
D The prospect's activity history is available to view in Pardot E Visitors access your company website
ECBAD
EBADC
CBADE
ADECB
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
True
False
Form or Form Handler? I want to integrate with a third-party system.
Form
Form Handler
Form or Form Handler? I need to maintain my current lead flow.
Form
Form Handler
Form or Form Handler? I need total control over my form's appearance.
Form
Form Handler
Form or Form Handler? I need data de-duplication in the CRM.
Form
Form Handler
Form or Form Handler? I want to use progressive profiling to personalize my form.
Form Handler
Form
Form or Form Handler? I need to be able to edit and change my form directly.
Form
Form Handler
Why is a reCAPTCHA displayed when I did not choose to display it?
At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCH
At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCH
Completion Actions are retroactive.
True
False
Form or Form Handler? I want to use progressive profiling to personalize my form.
Form Handler
Form
What is the main difference between automation rules and segmentation rules?
Segmentation rules do not run retroactively
Automation rules do run retroactively
Automation rules run continuously, segmentation rules run once.
Neither will "unmatch" prospects
Which of the following can "unmatch" prospects?
Automation Rules
Dynamic Lists
Segmentation Rules
Which Salesforce custom fields will sync with Pardot?
Custom Record Type fields
Custom Prospect fields
Custom Account fields
Custom Opportunity fields
Identify three webinar connectors for Pardot
ReadyTalk, GoTo Webinar, WebEx
WebEx, JoinMe, GoTo Webinar
Zoho, WebEx, ReadyTalk
Adobe Connect, Lync, BlueJeans
Identify the paid search ad platforms for which Pardot has a native integration.
Google AdWords
Bing
Yahoo
All of the Above
What factors are involved with and determine email deliverability? (Choose 2)
Sender Policy Framework (SPF)
Domain Keys
Sender ID
Whitelist
CAN-SPAM
What are the benefits of warming up an IP address?
Increase Deliverability
Avoid IP Blacklisting
IPs don't work well when cold
Build up email reputation
What is an ideal Click-Through Rate (CTR)?
1%
more than 5%
more than 2%
less than 1%
When is a prospect automatically removed from future email sends?
Soft Bounce
Hard Bounce
Any Bounce
None
After 5 Soft Bounces
What is Lead Qualification?(select two)
The process of determining when a prospect is ready for follow up from your sales team.
An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
The process of determining when a prospect is ready for follow up from your marketing team.