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DMI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CDMP

Certified Digital Marketing Professional 2024

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Question: 135

is the purpose of conducting a customer feedback survey in digital eting?

increase website traffic optimize website load speed

improve search engine optimization (SEO) rankings

gather insights and feedback directly from customers to improve ucts or services

wer: D

stion: 136

ch of the following is a characteristic of effective social media listenin al marketing?

gnoring customer feedback and online conversations ocusing solely on traditional advertising channels

onitoring and analyzing online conversations to gain insights, engage udience, and manage brand reputation

What mark
 1. To
 2. To
 3. To
 4. To

prod

Ans

Que

Whi g in

digit
 1. I
 2. F
 3. M with
the a
 4. Increasing website load speed through caching techniques

Answer: C

Question: 137

What is the primary purpose of conducting a customer touchpoint analysis in

digital marketing?
 1. To analyze open rates and click-through rates of email campaigns
 2. To track customer behavior on e-commerce platforms
 3. To identify and understand the various points of interaction between a customer and a brand
 4. To optimize website load speed

stion: 138

ch of the following is a benefit of using programmatic advertising in d eting?

ecreased website load speed

mproved organic search engine rankings igher number of social media followers

utomated ad buying and targeting, increasing efficiency and precision

wer: C

stion: 139

is the purpose of conducting a customer persona analysis in digital eting?

increase website traffic optimize website load speed

Answer: C

Que

Whi igital

mark
 1. D
 2. I
 3. H
 4. A

Ans

Que What mark

 1. To
 2. To
 3. To improve search engine optimization (SEO) rankings
 4. To develop detailed profiles of target customers, including demographics, interests, and behaviors

Answer: D

Question: 140

What is the primary purpose of conducting a customer journey optimization in digital marketing?
 1. To analyze open rates and click-through rates of email campaigns
 2. To track customer behavior on e-commerce platforms
 3. To improve the customer experience and optimize the touchpoints throughout their journey with a brand
wer: C
stion: 141
ch of the following is a benefit of using chat marketing in digital eting?
ecreased engagement rates and reach compared to other marketing egies
mproved website load speed
nhanced organic search engine rankings
nhanced customer engagement and personalized interactions through bots and messaging platforms
wer: C
stion: 142
To optimize website load speed

Ans

Que Whi mark

 1. D
strat
 2. I
 3. E
 4. E

chat

Ans

Que

What is the purpose of conducting a competitive keyword analysis in digital marketing?
 1. To increase website traffic
 2. To optimize website load speed
 3. To improve search engine optimization (SEO) rankings
 4. To identify and evaluate the keywords that competitors are targeting in their digital marketing strategies

Answer: D

Question: 143

Which of the following is a characteristic of effective data-driven marketing in digital marketing?
 1. Ignoring data collection and analysis
ocusing solely on intuition and guesswork in decision-making tilizing data to make informed and strategic marketing decisions ncreasing website load speed through caching techniques
wer: C
stion: 144
is the primary purpose of conducting a customer retention analysis i al marketing?
identify and understand the reasons for customer churn and develop egies to retain existing customers
track customer behavior on e-commerce platforms
analyze open rates and click-through rates of email campaigns optimize website load speed
wer: A
F
 2. U
 3. I

Ans

Que

What n

digit
 1. To
strat
 2. To
 3. To
 4. To

Ans