PDDM Dumps PDDM Braindumps PDDM Real Questions PDDM Practice Test PDDM Actual Questions DMI PDDM Professional Diploma in Digital Marketing https://killexams.com/pass4sure/exam-detail/PDDM QUESTION: 95 Which one of the following would be considered as a traditional marketing channel? A. Billboard Advertising B. Email marketing C. Social media marketing D. Mobile marketing Answer: A QUESTION: 96 Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as? A. Iteration B. Perfection C. Reflection D. Refinement Answer: A QUESTION: 97 Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following: Exhibit: A. One-to-Many B. Message driven C. Interruption model D. One-to-One Answer: A QUESTION: 98 Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following: Exhibit: A. Liberate B. Constrain C. Separate D. Exclude Answer: A QUESTION: 99 "Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________ " Choose one of the following to fill in the blanks and complete the sentence: A. Open and transparent B. Strategic and calculating C. Radical and original D. Transparent and apologetic Answer: A QUESTION: 100 Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following: Exhibit: A. Shift in power to the consumer B. Strengthening of power for the business C. Share of power between consumer and business D. Share of power between consumers only Answer: A QUESTION: 101 Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given. Exhibit: A. 1 B. 2 C. 4 D. 3 Answer: A QUESTION: 102 It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following: Exhibit: A. Traceable B. Verifiable C. Explicable D. Auditable Answer: A QUESTION: 103 Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following: A. Direct mail shots B. Social media marketing C. Mobile marketing D. Search Engine Optimization Answer: A Section 6: Sec Six (104 to 109) Details:Topic 10, Strategy and Planning QUESTION: 104 Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below: A. Leads B. Revenue C. Click-Through-Rate D. Social mentions E. Reputation Answer: A, B QUESTION: 105 Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following Exhibit: A. Twitalyzer B. Google Media Planner C. TweetPic D. Google AdWords Keyword Planner Answer: A QUESTION: 106 Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below: A. Situation Analysis B. Brand C. Research D. Standards E. Information Gathering Answer: A, E QUESTION: 107 DRAG DROP You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below: Answer: QUESTION: 108 You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following: A. Google Analytics B. Google Alerts C. Google AdWords Keyword Planner D. Google Webmaster Tools Answer: A QUESTION: 109 You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following: A. Demographics B. Infographics C. Pictographics D. 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