1D0-623 Exam Information and Outline
CIW Social Media Specialist
Syllabus Update Checked on: November 11, 2026
1D0-623 Exam Syllabus & Study Guide
Before you start practicing with our exam simulator, it is essential to understand the
official 1D0-623 exam objectives. This course outline serves as your roadmap.
The information below reflects the 2026 syllabus defined by
CIW.
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
- Exam Format
- Approx. 55 multiple-choice questions; 75 minutes
- Social Media Fundamentals
- Major social platforms and their audiences
- Social media as a business tool
- Social Media Strategy
- Setting goals, defining target audiences and personas
- Content strategy, calendars and brand voice
- Social Media Marketing
- Paid advertising and boosted content
- Influencer marketing and community building
- Content Creation and Engagement
- Visual content, video and storytelling
- Engagement tactics and customer service via social media
- Analytics and ROI
- Metrics, KPIs, social listening and reporting
- Legal, Ethical and Reputation Management
- Privacy, copyright, disclosure rules and crisis management