GAFM-CDAS Exam Information and Outline
Certified Digital Advertising Specialist (CDAS)
Syllabus Update Checked on: November 3, 2026
GAFM-CDAS Exam Syllabus & Study Guide
Before you start practicing with our exam simulator, it is essential to understand the
official GAFM-CDAS exam objectives. This course outline serves as your roadmap.
The information below reflects the 2026 syllabus defined by
GAFM.
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
- Exam Format
- Online multiple-choice certification examination following the GAFM Accredited Certification Training Program (ACTP)
- Digital Advertising Landscape
- Channels and ecosystem
- Search Advertising
- Google Ads and keyword strategy
- Social Media Advertising
- Display, Programmatic and Video Advertising
- Campaign Planning, Targeting and Budgeting
- Measurement
- Attribution, KPIs and analytics
- Optimisation, A/B Testing and Ad Policies