GAFM-CIMA Exam Information and Outline
Certified International Marketing Analyst (CIMA)
Syllabus Update Checked on: November 10, 2026
GAFM-CIMA Exam Syllabus & Study Guide
Before you start practicing with our exam simulator, it is essential to understand the
official GAFM-CIMA exam objectives. This course outline serves as your roadmap.
The information below reflects the 2026 syllabus defined by
GAFM.
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
- Exam Format
- Online multiple-choice certification examination following the GAFM Accredited Certification Training Program (ACTP)
- Marketing Analytics Fundamentals
- Metrics and analytical frameworks
- International Market Research
- Research design and secondary data
- Consumer Behaviour Analysis
- Buyer decision process and segmentation data
- Segmentation, Targeting and Positioning
- Cluster analysis and perceptual maps
- Marketing Mix and Pricing Analysis
- Price elasticity and promotion effectiveness
- Digital Marketing Metrics
- Web analytics and attribution
- Forecasting and Marketing ROI
- Sales forecasting and marketing mix modelling