GAFM-CSMS Exam Information and Outline
Certified Sales and Marketing Specialist (CSMS)
Syllabus Update Checked on: November 10, 2026
GAFM-CSMS Exam Syllabus & Study Guide
Before you start practicing with our exam simulator, it is essential to understand the
official GAFM-CSMS exam objectives. This course outline serves as your roadmap.
The information below reflects the 2026 syllabus defined by
GAFM.
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
- Exam Format
- Online multiple-choice certification examination following the GAFM Accredited Certification Training Program (ACTP)
- Marketing Principles
- Marketing concept and the marketing mix
- Market Research
- Research methods and analysis
- Sales Strategy and Planning
- Territory planning and targets
- Selling Techniques
- Consultative and solution selling
- Marketing Communications
- Advertising and promotion
- Digital Marketing
- Online channels and campaigns
- Sales Performance and CRM
- Sales metrics and CRM tools