Google-AMA Exam Information and Guideline
Google AdWords Mobile Advertising
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
Exam Detail:
The Google AdWords Mobile Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing mobile advertising campaigns using Google AdWords. Here are the exam details for the Google AdWords Mobile Advertising certification:
- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice questions.
- Time Limit: The time allotted to complete the exam is 90 minutes.
Course Outline:
The course outline for the Google AdWords Mobile Advertising certification covers several key areas related to mobile advertising campaign management. The topics typically included in the course outline are as follows:
1. Introduction to Mobile Advertising:
- Understanding the mobile landscape and its impact on advertising.
- Recognizing the benefits of mobile advertising for businesses.
- Identifying different mobile ad formats and placements.
2. Mobile Advertising Campaign Creation:
- Setting campaign objectives and goals for mobile advertising.
- Conducting keyword research and selecting relevant keywords for mobile ads.
- Creating effective mobile ad copy and utilizing ad extensions.
3. Mobile Ad Formats and Ad Management:
- Understanding different mobile ad formats, including text ads, image ads, and video ads.
- Utilizing targeting options to reach the desired mobile audience.
- Setting bid strategies and budget allocation for mobile campaigns.
4. Mobile App Advertising:
- Implementing mobile app promotion campaigns.
- Utilizing app-specific targeting and ad formats.
- Tracking and measuring app installs and conversions.
5. Mobile Website Advertising:
- Creating mobile-friendly landing pages and optimizing user experience.
- Implementing mobile-specific ad extensions and call extensions.
- Tracking and analyzing mobile website performance.
Exam Objectives:
The objectives of the Google AdWords Mobile Advertising certification exam are as follows:
- Assessing candidates' understanding of mobile advertising concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating and managing mobile advertising campaigns.
- Testing candidates' knowledge of mobile-specific ad formats, targeting options, and optimization techniques.
Exam Syllabus:
The specific exam syllabus for the Google AdWords Mobile Advertising certification may cover the following topics:
1. Mobile Advertising Fundamentals:
- Mobile advertising landscape and its significance.
- Mobile ad formats, targeting options, and ad extensions.
- Mobile ad policies and best practices.
2. Mobile Campaign Creation and Management:
- Setting up mobile advertising campaigns.
- Keyword research and selection for mobile ads.
- Mobile ad copy creation and optimization.
3. Mobile App Advertising:
- Mobile app promotion campaigns.
- App-specific ad formats and targeting.
- Tracking and measuring app installs and engagement.
4. Mobile Website Advertising:
- Creating mobile-friendly landing pages.
- Mobile-specific ad extensions and call extensions.
- Mobile website performance tracking and optimization.