Google-ASA Exam Information and Guideline
Google AdWords Shopping Advertising
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
Exam Detail:
The Google AdWords Shopping Advertising certification exam evaluates an individual's proficiency in creating, managing, and optimizing shopping campaigns using Google AdWords. Here are the exam details for the Google AdWords Shopping Advertising certification:
- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice questions.
- Time Limit: The time allotted to complete the exam is 90 minutes.
Course Outline:
The course outline for the Google AdWords Shopping Advertising certification covers various key areas related to shopping campaign management. The topics typically included in the course outline are as follows:
1. Introduction to Shopping Advertising:
- Understanding the concept of shopping ads and their benefits.
- Setting up and linking Google Merchant Center and AdWords accounts.
- Navigating the Google Merchant Center interface.
2. Creating and Managing Shopping Campaigns:
- Configuring product data feeds and optimizing product listings.
- Setting up shopping campaigns and ad groups.
- Implementing bidding strategies for shopping campaigns.
3. Google Merchant Center and Product Data:
- Understanding Google Merchant Center data feed requirements.
- Optimizing product data attributes, such as title, description, and images.
- Troubleshooting common feed issues and errors.
4. Shopping Campaign Optimization:
- Analyzing campaign performance using Google Analytics and other reporting tools.
- Utilizing campaign priorities and bid adjustments for optimal results.
- Implementing campaign optimization techniques to improve conversion rates.
5. Dynamic Remarketing and Local Inventory Ads:
- Implementing dynamic remarketing campaigns for personalized ads.
- Setting up local inventory ads to promote in-store availability.
- Utilizing custom labels and promotional feeds for advanced targeting.
Exam Objectives:
The objectives of the Google AdWords Shopping Advertising certification exam are as follows:
- Evaluating candidates' knowledge of shopping ad concepts, strategies, and best practices.
- Assessing candidates' proficiency in creating and managing shopping campaigns.
- Testing candidates' understanding of Google Merchant Center, product data optimization, and campaign optimization techniques.
Exam Syllabus:
The specific exam syllabus for the Google AdWords Shopping Advertising certification may cover the following topics:
1. Shopping Advertising Fundamentals:
- Introduction to shopping ads and their benefits.
- Setting up and linking Google Merchant Center and AdWords accounts.
- Overview of the Google Merchant Center interface.
2. Product Data Feed and Optimization:
- Google Merchant Center data feed requirements.
- Optimizing product data attributes, including title, description, and images.
- Troubleshooting common feed issues and errors.
3. Shopping Campaign Creation and Management:
- Creating shopping campaigns and ad groups.
- Bidding strategies and campaign priorities.
- Campaign optimization techniques for improved performance.
4. Campaign Performance and Optimization:
- Analyzing campaign performance using Google Analytics and other reporting tools.
- Utilizing bid adjustments and other optimization strategies.
- Implementing dynamic remarketing and local inventory ads.