Google-AVA Exam Information and Guideline
Google AdWords Video Advertising
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
Exam Detail:
The Google AdWords Video Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing video ad campaigns using Google AdWords. Here are the exam details for the Google AdWords Video Advertising certification:
- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice and true/false questions.
- Time Limit: The time allotted to complete the exam is 90 minutes.
Course Outline:
The course outline for the Google AdWords Video Advertising certification covers various key areas related to video ad campaign management. The topics typically included in the course outline are as follows:
1. Introduction to Video Advertising:
- Understanding the benefits of video ads and their role in advertising campaigns.
- Different types of video ads and their formats.
- Setting up a YouTube channel and linking it to Google AdWords.
2. Creating and Managing Video Campaigns:
- Setting campaign goals and objectives.
- Creating video ad campaigns and ad groups.
- Configuring targeting options, such as demographics, interests, and remarketing.
3. Ad Formats and Creative Best Practices:
- Creating compelling video ad content.
- Understanding the different ad formats, including TrueView in-stream and video discovery ads.
- Optimizing video ad creative, including video length and call-to-action overlays.
4. Campaign Optimization and Performance Measurement:
- Utilizing targeting and bidding strategies to optimize campaign performance.
- Monitoring and analyzing video ad campaign metrics.
- Using YouTube analytics and AdWords reporting to assess campaign success.
5. Advanced Video Advertising Strategies:
- Implementing remarketing and audience targeting for video campaigns.
- Utilizing video ad sequencing to tell a story across multiple ads.
- Leveraging YouTube's ad formats and features for maximum impact.
Exam Objectives:
The objectives of the Google AdWords Video Advertising certification exam are as follows:
- Assessing candidates' understanding of video ad concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating, managing, and optimizing video ad campaigns.
- Testing candidates' knowledge of targeting options, ad formats, and campaign performance measurement.
Exam Syllabus:
The specific exam syllabus for the Google AdWords Video Advertising certification may cover the following topics:
1. Video Advertising Fundamentals:
- Introduction to video ads and their benefits.
- Setting up a YouTube channel and linking it to Google AdWords.
- Overview of video ad formats and targeting options.
2. Video Campaign Creation and Management:
- Defining campaign goals and objectives.
- Creating video ad campaigns and ad groups.
- Configuring targeting options, including demographics, interests, and remarketing.
3. Video Ad Formats and Creative Best Practices:
- Creating effective video ad content.
- Understanding the different ad formats, such as TrueView in-stream and video discovery ads.
- Optimizing video ad creative for maximum impact.
4. Campaign Optimization and Performance Measurement:
- Utilizing targeting and bidding strategies to optimize campaign performance.
- Monitoring and analyzing video ad campaign metrics.
- Using YouTube analytics and AdWords reporting to assess campaign success.
5. Advanced Video Advertising Strategies:
- Implementing remarketing and audience targeting for video campaigns.
- Utilizing video ad sequencing to tell a story across multiple ads.
- Leveraging YouTube's ad formats and features for advanced targeting and engagement.