Google-IQ Exam Information and Guideline
Google Analytics Individual Qualification (IQ)
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
Exam Detail:
The Google Analytics Individual Qualification (IQ) exam is designed to assess an individual's knowledge and proficiency in using Google Analytics, a web analytics tool provided by Google. Here are the exam details for the Google Analytics IQ exam:
- Number of Questions: The exam typically consists of multiple-choice questions. The exact number of questions may vary, but it is typically around 70 questions.
- Time Limit: The time allotted to complete the exam is 90 minutes (1 hour and 30 minutes).
Course Outline:
The Google Analytics IQ exam covers a wide range of topics related to Google Analytics and its various features. The course outline typically includes the following domains:
1. Fundamentals of Google Analytics:
- Understanding the basics of web analytics and its importance.
- Navigating the Google Analytics interface.
- Configuring Google Analytics accounts and properties.
- Setting up goals and conversion tracking.
2. Implementation and Data Collection:
- Implementing Google Analytics tracking code on websites.
- Configuring tracking parameters and custom dimensions.
- Understanding data collection methods and data accuracy.
3. Data Analysis and Reporting:
- Analyzing website traffic and user behavior using Google Analytics reports.
- Creating custom reports and segments.
- Understanding attribution modeling and cross-device tracking.
- Utilizing advanced features like data import, custom funnels, and event tracking.
4. Goals and Ecommerce Tracking:
- Setting up and tracking goals for different types of conversions.
- Configuring ecommerce tracking for online stores.
- Analyzing ecommerce performance and revenue attribution.
5. Campaign Tracking and Tag Management:
- Implementing campaign tracking using URL parameters and UTM tags.
- Utilizing tag management systems like Google Tag Manager.
- Understanding cross-domain and cross-device tracking.
Exam Objectives:
The objectives of the Google Analytics IQ exam are as follows:
- Assessing candidates' understanding of web analytics principles and their application in Google Analytics.
- Evaluating candidates' proficiency in configuring and implementing Google Analytics tracking code.
- Testing candidates' ability to analyze and interpret data using Google Analytics reports and advanced features.
- Assessing candidates' knowledge of setting up goals, ecommerce tracking, and campaign tracking in Google Analytics.
- Evaluating candidates' understanding of tag management systems and their integration with Google Analytics.
Exam Syllabus:
The specific exam syllabus for the Google Analytics IQ exam covers the following topics:
1. Google Analytics Fundamentals:
- Introduction to web analytics and Google Analytics.
- Google Analytics account structure and navigation.
- Understanding basic metrics and dimensions.
- Setting up goals and ecommerce tracking.
2. Implementation and Data Collection:
- Installing and configuring the Google Analytics tracking code.
- Customizing tracking parameters and dimensions.
- Understanding data collection methods and data accuracy.
3. Data Analysis and Reporting:
- Analyzing standard reports and segments.
- Creating custom reports and advanced segments.
- Utilizing attribution modeling and cross-device tracking.
- Advanced features like data import and event tracking.
4. Goals and Ecommerce Tracking:
- Setting up and tracking goals for different types of conversions.
- Configuring ecommerce tracking for online stores.
- Analyzing ecommerce performance and revenue attribution.
5. Campaign Tracking and Tag Management:
- Implementing campaign tracking using URL parameters and UTM tags.
- Introduction to tag management systems and Google Tag Manager.
- Cross-domain and cross-device tracking.