CDMP Exam Information and Outline
Certified Digital Marketing Professional
CDMP Exam Syllabus & Study Guide
Before you start practicing with our exam simulator, it is essential to understand the
official CDMP exam objectives. This course outline serves as your roadmap.
The information below reflects the 2026 syllabus defined by
DMI.
Below are complete topics detail with latest syllabus and course outline, that will help you good knowledge about exam objectives and topics that you have to prepare. These contents are covered in questions and answers pool of exam.
Exam Code: CDMP
Exam Name: DMI Certified Digital Marketing Professional
Number of Questions: Typically 100-200 multiple-choice questions. Recent information suggests 120 questions.
Time Allotted: Usually 120 minutes (2 hours) or 180 minutes (3 hours)- depending on the specific version of the exam.
Passing Marks: Generally 60%.
Exam Format: Computer-based- often online proctored.
- Digital Marketing Introduction
- Principles of Digital Marketing
- Digital research
- Developing objectives
- Cultural research
- Connecting with the customer
- Content Development
- Content marketing concepts and strategy
- Developing a content marketing plan
- Publishing and distributing content
- Using content research to find opportunities
- Creating and curating content
- Metrics and performance
- Establishing content intent
- Social Media Marketing
- Key social platforms for digital marketing
- Growing and engaging an audience
- Developing data-driven audience and campaign insights
- Setting up a social media experience for a business
- Creating and optimising social media campaigns
- Live-online practicing on social media advertising
- Search Engine Optimisation (SEO)
- SEO fundamentals
- Keywords and SEO content plan
- Measuring SEO performance
- Aligning SEO and business objectives
- Optimising organic search rankings
- Google Paid Search and Google Video – YouTube
- Fundamentals of paid search
- Search campaign management
- Paid search campaign measurement
- Paid search campaign creation with Google Ads
- Fundamentals of display and video advertising
- Google display network and video ad formats
- Creating and managing a YouTube channel
- Creating display and video campaigns
- Targeting display and video campaigns
- Measurement and optimisation
- Reporting on display campaign
- Email Marketing
- Email marketing fundamentals
- Email design
- Testing and optimising an email campaign
- Tools and strategy
- Creating an effective email campaign
- Marketing automation
- Website Optimisation
- Web design and website optimisation
- Design principles and website copy
- Publishing a basic website
- User-centred design and website optimisation
- Website metrics and developing insight
- Analytics – Google Analytics
- Web analytics fundamentals
- Creating and configuring a Google Analytics account
- Monitoring campaigns with Google Analytics reports
- Setting goals with Google Analytics
- Analysing and recording Google Analytics data
- Using Google Analytics 4
- Design Strategy
- Digital strategy fundamentals
- Setting strategy objectives and KPIs
- Digital strategy research
- Developing a creative strategy
- Executing a Digital Marketing strategy
- Communicating a Digital Marketing strategy
- Forecasting performa/nce